I’ve been sitting with that question a lot since Protect CurlMix ended.
What this campaign gave me was more than 20,000 orders.
It gave me clarity.
And there were three lessons that changed how I’m thinking about the future of this company.
Lesson #1: Lean marketing works.
We achieved 20,000 orders in 2 months with a marketing team of 2.5 people.
I’m one of them.
No giant agency.
No massive budget.
Just focus, discipline, and telling the truth.
It reminded me that CurlMix doesn’t need excess to grow, it needs intention.
Lesson #2: Community is the engine.
Protect CurlMix would have never happened without our core CurlMixers.
Especially our Facebook group of CurlMixers.
You don’t just buy products, you show up, share, encourage, and tell our story when it matters most.
That group continues to be my pride and joy.
Thank you for being the heartbeat of CurlMix.
Lesson #3: Building in public creates trust.
I’m often asked for updates on the business and how we’re doing, what’s hard, what’s next.
Sharing transparently while protecting sensitive information isn’t easy.
But building toward 20,000 orders showed me something important:
We can share the journey responsibly and it brings us closer together.
That’s what led me to a decision for 2026.
Next year, I want to ' BUILD CurlMix ' to 100,000 orders.
Not quietly.
Not behind the scenes.
But in PUBLIC.
Because 100,000 orders means more jobs.
It means continuing to manufacture in Chicago.
It means deeper impact in our community and a stronger future for CurlMix.
So in 2026, I’ll be sharing weekly updates as we build.
What’s working, what’s hard, and what it really takes to grow CurlMix the right way.
This next chapter isn’t about survival.
It’s about construction.
25 comments
THIS IS WHAT I WANT TO SEE!! Transparency, inclusion, but true grit to grow. I believe in this product and you. That’s why I’m still here 3 years and counting. We are here to support you and everything you have achieved. Let’s build together!
I love your products. Throughout my life I’ve watched too many of my favorite businesses go out of business. So, I’m here to support the Curlmix journey and livelihood.
To God be the glory for Curl Mix!!!!!
I hope what’s next is you shipping out my order please .
I hope what’s next is you shipping out my order please .
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