I’ve been sitting with that question a lot since Protect CurlMix ended.
What this campaign gave me was more than 20,000 orders.
It gave me clarity.
And there were three lessons that changed how I’m thinking about the future of this company.
Lesson #1: Lean marketing works.
We achieved 20,000 orders in 2 months with a marketing team of 2.5 people.
I’m one of them.
No giant agency.
No massive budget.
Just focus, discipline, and telling the truth.
It reminded me that CurlMix doesn’t need excess to grow, it needs intention.
Lesson #2: Community is the engine.
Protect CurlMix would have never happened without our core CurlMixers.
Especially our Facebook group of CurlMixers.
You don’t just buy products, you show up, share, encourage, and tell our story when it matters most.
That group continues to be my pride and joy.
Thank you for being the heartbeat of CurlMix.
Lesson #3: Building in public creates trust.
I’m often asked for updates on the business and how we’re doing, what’s hard, what’s next.
Sharing transparently while protecting sensitive information isn’t easy.
But building toward 20,000 orders showed me something important:
We can share the journey responsibly and it brings us closer together.
That’s what led me to a decision for 2026.
Next year, I want to ' BUILD CurlMix ' to 100,000 orders.
Not quietly.
Not behind the scenes.
But in PUBLIC.
Because 100,000 orders means more jobs.
It means continuing to manufacture in Chicago.
It means deeper impact in our community and a stronger future for CurlMix.
So in 2026, I’ll be sharing weekly updates as we build.
What’s working, what’s hard, and what it really takes to grow CurlMix the right way.
This next chapter isn’t about survival.
It’s about construction.
25 comments
Can u check on that. Love curl mix but…. The shipping needs improvement!
I asked your company if curl mix would work for kinky hair. I got a reply that it would not. I decided to try your products anyway. I was desperate for a new look, that I can maintain. It worked and left my short, thin hair beautiful. I achieved an amazing new look. Because of the curls it doesn’t look thin. Because of the leave in gel, number 3,it doesn’t feel kinky. And a little went a long way.
My dear, you have produced a wonderful product that is not only for what most might think is curly hair,, but definitely for kinky curls as well.
CurlMix changed my LIFE!! I have PRIDE & LOVE for my CURLY HAIR (coming from a PR Familia of straight hai, that was a lifelong challenge.)
GRACIAS CurMix🫶🏽
It takes a VILLAGE & CurlMix/Kim you have one💯
🥂2026
Also if you could have saloons in the shops that sale Curlmix products so that people could book appointments and have their hair done than doing at home,
I would love to receive my order #573402 that I placed and paid for November 25, 2025.
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