I’ve been sitting with that question a lot since Protect CurlMix ended.
What this campaign gave me was more than 20,000 orders.
It gave me clarity.
And there were three lessons that changed how I’m thinking about the future of this company.
Lesson #1: Lean marketing works.
We achieved 20,000 orders in 2 months with a marketing team of 2.5 people.
I’m one of them.
No giant agency.
No massive budget.
Just focus, discipline, and telling the truth.
It reminded me that CurlMix doesn’t need excess to grow, it needs intention.
Lesson #2: Community is the engine.
Protect CurlMix would have never happened without our core CurlMixers.
Especially our Facebook group of CurlMixers.
You don’t just buy products, you show up, share, encourage, and tell our story when it matters most.
That group continues to be my pride and joy.
Thank you for being the heartbeat of CurlMix.
Lesson #3: Building in public creates trust.
I’m often asked for updates on the business and how we’re doing, what’s hard, what’s next.
Sharing transparently while protecting sensitive information isn’t easy.
But building toward 20,000 orders showed me something important:
We can share the journey responsibly and it brings us closer together.
That’s what led me to a decision for 2026.
Next year, I want to ' BUILD CurlMix ' to 100,000 orders.
Not quietly.
Not behind the scenes.
But in PUBLIC.
Because 100,000 orders means more jobs.
It means continuing to manufacture in Chicago.
It means deeper impact in our community and a stronger future for CurlMix.
So in 2026, I’ll be sharing weekly updates as we build.
What’s working, what’s hard, and what it really takes to grow CurlMix the right way.
This next chapter isn’t about survival.
It’s about construction.
25 comments
I si Happy for you continued success.
I have CCNA Alopecia. What products of yours should I purchase.
I ❤️your product snd will continue to support. May God bless continue to bless you in all future endeavors.
Great job Kim. As a Curl Mixer I have really been worried about advertising because it looks like we’re really getting looked over by the fashion magazines etc. I’ve been worried that “just us” wasn’t enough. I don’t know what I’d do without my Curl Mix products. I REFUSE to give my money to any of those other people ‼️💯
So super proud of you and your team and looking forward to great things in your future.
God bless and happy New Year
I am so proud of you! You are correct in order to grow the people have to know. God bless you in all you endeavors.
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