IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
We help you master your curls.
We believe beauty is what you say it is.
It comes naturally to us all and we want to keep it that way.
We believe in low-effort, high-quality solutions.
We say no to complex regimens that unnecessarily eat up time.
We say yes to simple ingredients and easy rituals that nourish.
We serve our community.
Made in Chicago
We are a Chicago-Based brand where we pay our team living wages, not the minimum. We are funded by 7,000 CurlMixers who own equity in our brand. We serve you and our community.
This is what it means to be Black-Owned and Operated.