I’ve been sitting with that question a lot since Protect CurlMix ended.
What this campaign gave me was more than 20,000 orders.
It gave me clarity.
And there were three lessons that changed how I’m thinking about the future of this company.
Lesson #1: Lean marketing works.
We achieved 20,000 orders in 2 months with a marketing team of 2.5 people.
I’m one of them.
No giant agency.
No massive budget.
Just focus, discipline, and telling the truth.
It reminded me that CurlMix doesn’t need excess to grow, it needs intention.
Lesson #2: Community is the engine.
Protect CurlMix would have never happened without our core CurlMixers.
Especially our Facebook group of CurlMixers.
You don’t just buy products, you show up, share, encourage, and tell our story when it matters most.
That group continues to be my pride and joy.
Thank you for being the heartbeat of CurlMix.
Lesson #3: Building in public creates trust.
I’m often asked for updates on the business and how we’re doing, what’s hard, what’s next.
Sharing transparently while protecting sensitive information isn’t easy.
But building toward 20,000 orders showed me something important:
We can share the journey responsibly and it brings us closer together.
That’s what led me to a decision for 2026.
Next year, I want to ' BUILD CurlMix ' to 100,000 orders.
Not quietly.
Not behind the scenes.
But in PUBLIC.
Because 100,000 orders means more jobs.
It means continuing to manufacture in Chicago.
It means deeper impact in our community and a stronger future for CurlMix.
So in 2026, I’ll be sharing weekly updates as we build.
What’s working, what’s hard, and what it really takes to grow CurlMix the right way.
This next chapter isn’t about survival.
It’s about construction.
25 comments
I ordered in December 19, and orders from November have yet to be recieved? Do you all need some help with logistics and fulfillment? We all want you to succeed thats why we’re supporting you. Let me know how I can help.
I ordered the “protect curlmix bundle 11/26 and was just wondering when it might arrive?
I am glad that the mission was accomplished. It would be nice if fragrance free bundles (including more than one conditioner) would be available or the fragrance free conditioner could be available. The conditioner is needed on co-washing days. Linalool and limonene are problems for those of us with respiratory fragrance sensitivities and the products with fragrances contain these as ingredients. Is it possible to make a certain number of the other CurlMix products leaving out the fragrance?
I love Jessie’s idea, stylist in every shop that sells the product or at least in places like Ulta (give it some thought Kim) I have been using the products for 2 years now and love them. Due to save promotion I’m currently awaiting my order, customer service responded and I’ll hopefully receive it soon
I didn’t receive my order how can I contact customer service?
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