Dear CurlMixers,

As I write this message, my heart is heavy and filled with grief.

This past week has  been a whirlwind of emotions—a mix of pride, frustration, and resolve.

I want to take a moment to share my thoughts, from one human to another, as we navigate these times together.

First, I want to recognize the courage of the protesters in New York, Texas, and all over the world protesting deportation. <3

You remind the world of the power in standing united, in raising our voices in unison against injustice.

Your resilience mirrors the strength of our community. 

As for  DEI....

If corporations want to end Diversity, Equity, and Inclusion, we will continue to celebrate those who want to continue to have inclusive spaces. 

[Companies Pulling Out of DEI: McDonald's, Facebook, Target, Walmart, Toyota, Ford, Jack Daniel's, Amazon and several others.]

And I can’t forget to reflect on all that Ulta has done for CurlMix.

Their support has opened doors and amplified our reach in ways I could only dream of when we first started.

It’s proof that when we find the right allies, our impact grows exponentially.

We have to continue to vote with our dollars. 

I also want to shine a light on the inspiring buy-in that Al Sharpton led at Costco.

It was a testament to what happens when we come together to support each other, breaking barriers and proving that our voices can shift narratives.

This same spirit fuels CurlMix—we are a family that uplifts, empowers, and champions one another.

Have you seen the Hillman TikToks?

They’re incredible! 

They remind us of the beauty and complexity of Black history—a history that is too often overlooked but that we must continue to celebrate and teach.

CurlMix is part of this legacy.

We’ve built something that honors our roots while creating space for future generations to thrive.

But even with all these wins, I’d be lying if I said it’s been easy.

The platforms we’ve relied on—Amazon, Facebook—feel like they’re turning their backs on  us and anyone they deem "other."

It’s a harsh reality, and at times it makes me feel powerless. 

But I’ve learned that vulnerability is not weakness. It’s where our strength lies.

It’s in these moments that we dig deeper, lean on each other, and remind ourselves why we started in the first place.

CurlMix was built on love—for our hair, our community, and our shared journey.

That love is unshakable. Together, we’ve faced challenges before, and together, we will overcome what’s ahead.

Every product we create, every customer we serve, is a step toward changing the narrative.

We are proof that excellence cannot be ignored.

Community cannot be silenced.

And authenticity will always shine through.

So, to my CurlMix family: thank you!

Thank you for believing in us. 

Thank you for supporting us.

And for being part of this journey.

We are more than a brand; we are a movement. 

And even when it feels like the world is coming down around us, know that we are standing tall, together.

With love and gratitude, Kim CEO, CurlMix