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Ad Manager & Media Buyer
Title: Ad Manager & Media Buyer
Location: Remote
Schedule: 9-5pm CT, Monday - Friday
Pay: $70k+
Company Overview
Listener Brands (CurlMix & 4C Only) is an E-commerce curly hair brand, dedicated to serving women with naturally curly hair. We manufacture our own products and run a fast-paced start up.
Job brief
We are looking for a Media Buyer to buy & manage advertising. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices. You will primarily focus on Facebook/Instagram and Google as our main ad channels. Eventually, you will expand to Pinterest and Snapchat over time. We may add additional channels. In this role, you should be critical thinker & be able to establish trust and build rapport with clients & media professionals. If you’re knowledgeable about current media channels and advertising options, we’d like to meet you. Your goal will be to optimize ad exposure and outdo competition while staying within budgets.
Requirements
- Proven experience (3-5 years) as Media Buyer or similar role; experience in digital media and/or beauty is preferred
- Expertise in sales copy, Facebook, & Google ad words are a must
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software
- Excellent written & verbal communication skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field
Role Responsibilities
- Managing ad spend on social platforms (including but not limited to Facebook, Google, Instagram, SnapChat, Pinterest, & TikTok)
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channel
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI) - we are looking for 3x return on ad spend.
- Report to clients and build long-term relationships
Listener Brands Benefits & Perks:
- PTO
- Medical, dental, vision, & life insurances
- 401k
- Free products every quarter
- Collaborative work environment
- Awesome culture
To apply, please email your resume & two professional references (including their email addresses) to jobs@curlmix.com - in the subject, please write "I'm your next Ad Manager/Media Buyer!"
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