Don't crucify me! I love wealthy Black folk too. We deserve to be wealthy TOO!
But this was a constant thought on my first trip to the Vineyard.
Growing up on the South Side of Chicago, the only Martha I knew was Stewart — and she had a homemaking empire. I didn’t meet “Martha’s Vineyard” until much later, somewhere in the throes of entrepreneurship and fundraising, when people started casually dropping, “Oh, we’re summering on the Vineyard.”
Summering? The only summering I knew was sitting on the porch with a cold drink, praying for a breeze.
For those who haven’t heard of it, Martha’s Vineyard is an island off the coast of Massachusetts — a summer haven for the wealthy. It’s famous for its beaches, lighthouses, and expensive-as-all-get-out real estate. But it’s also steeped in a unique and proud Black history.
A Slice of Black History on the Vineyard
Martha’s Vineyard was one of the first places in the U.S. where Black people could own property.
Over a hundred years ago, Oak Bluffs became a refuge for African Americans looking for leisure, dignity, and community — a place where they could simply exist without constant fear or hostility.
Many of the homeowners were servants and "the help" to the White homeowners in Martha's Vineyards. They needed quarters, so they built their own miniature cottages.
Black people painted them beautiful colors as an act of resistance.
Houses here can go for $1M+ and still not be “luxury” by most standards.
Yet generations of Black families have kept them, passing them down as symbols of both wealth and survival.
There’s even the “Inkwell” beach — born from segregation-era racism, but transformed into a place of Black joy, pride, and connection. They called it "Inkwell" because it was the beach Black folks were allowed to visit.
What I Loved
I’ll be honest — I didn’t even know “old money” Black folks existed until I learned about the Vineyard. Seeing a community of Black people with generational wealth was… fascinating an beautiful. It challenged my perspective of what’s possible for us.
The Polar Bear Plunge is pure magic. The Polar Bears welcome people from all walks of life to join them at Inkwell Beach every day at 7:30 a.m. from Fourth of July to Labor Day, rain or shine, except for thunder and/or lightning. The Polar Bears swim and do water aerobics in the beautiful waters of the Nantucket Sound for an hour.
People were warm, kind, and welcoming. I ran into so many CurlMixers (y’all really be everywhere), plus a ton of my entrepreneur friends. And I’d be lying if I said it didn’t feel good to be recognized and celebrated there — to feel the impact of what we’re building together.
When I went, I made sure to pack my Luscious Lotus Jelly to beat the humid air.
I also had my Ultra Hold gel handy too.
What I Struggle With
“Hate” might be too strong a word, but let’s just say I wrestle with the idea of Black elitism. Visiting the Vineyard is not cheap — you can easily spend $10K to $20K for a family of four in a week.
So naturally, a girl from my background had never even heard of Martha’s Vineyard in its hundred-year history. Spaces like this, while important, can unintentionally mirror the same exclusivity that has historically kept us out of other elite spaces. And let’s be real — that exclusivity often comes dressed in proximity to whiteness, wrapped in the bow of capitalism.
Y’all know me — I’m a social justice warrior. I can’t help but think about the people who will never be able to afford to go. Growing up in the hood makes me see both sides of the coin.
My Verdict
I’ve been once. I’d go back. But I’m not deriving my joy from saying — in my bougiest of voices — “Oh yes, we summered on the Vineyard.” I think these spaces are worth preserving and experiencing, but they’re not the only spaces that matter.
Because joy, like wealth, should be something we pass down to all of us.
So tell me — have you been to Martha’s Vineyard? Did it feel like Black elitism or Black joy to you?
P.S. They have the BEST LOBSTER ROLLS! That's undeniable.
24 comments
I feel this. I think that it’s fine that the black elite has a space for themselves, but it is certainly for the black elite. Our family qualifies – my wife is a doctor and I’m a pilot. But we have lived in Africa and native reservations for work, and the struggle on the edge of Western empire is more our vibe. We find afro Caribbean towns to be full of culture and vibrancy, like Roatan and Puerto Viejo Costa Rica. Even fully colonized and gentrified islands like USVI have strong black cultures outside of American capitalist success. So our plan is to retire early and go from the reservation to one of these locations for this vibe.
Interesting, I moved to philadelphia from Connecticut back in the early 80’s. Going to the vineyard when I was a child, we stayed at the Cinderella cottages and I learned how to ride a bike on the island when I was 5 years old! Going to the beaches up there for my family is like the folks in Philly going to the Jersey shore like Ocean City , NJ.
I heard folks down here talking about going to the vineyard and I was like I grew up going up there with My parents and my aunts and uncles and cousins. We also went to Camp in Marston Mills every summer! As a kid I rode on the famous Merry Go round and grabbed the rings 😂. Great memories.
I have vacationed on Martha’s Vineyard for over 20 years. I go back every year…. and run into the same people (Vineyard Friends) each year. I find MV to be peaceful, yet full of activity if I choose to venture out. It’s a bit of black wealth and a bit of black joy….. and some time a lot of both. I rent from a friend who owns a house and has several weeks available to rent to family and friends. I look forward to rubbing elbows with those who are fighting the good fight for and representing our people on every level, federal, state, & local levels. Each year, I get invigorated to stay in the fight for equal justice and I feel encouraged that my part in our story is just as valuable as those whose faces don the covers and the media. I cheer them on with immense pride and have come to realize that it takes each of us doing our part in our own speres of influence, to represent Black Joy and Black Joy, Black Excellence, and Black Wealth……and on the Vineyard we simply cheer each other on… in the pursuit of it all. I LOVE MV…. and will continue to go back each year.
#bougieonabudget #blackjoyblack wealthblackexcellence
I am by no means rich or elite! However, I am a child of God and had the opportunity to visit Oak Bluff a few years back when our minister of music, Arne took the choir there to do a live recording. We had a fantastic time and learned the history of Martha’s Vineyard. Since then, my family and I have returned for a long weekend. It was a bit expensive but a great time.
Let’s be clear, I may not have a whole lot of money, but we are a people of many talents and this “America” could not and would not exist the way it does today had it not been for the hard work, inventions and discoveries that OUR forefathers developed. They (you know who “they” are) stole patents, designs and property from us, but much of the proof has been found. We may not receive public credit but I have done my research and eventually you will see a book out about some of it. So wherever you go and wherever you “summer, or winter”, know that the simplest or most extravagant of what you might see, touch, or feel is there because of what OUR people did. Be proud and hold your head up ALWAYS, whether you are rich, just making it, doing well, or growing into your entrepreneurial career. Remember the ancestors who made it possible, even for the “inkwell” that will never run dry!
I’m white and very working class, and my family has gone to MV for years. We live in the NE and there’s only so much ocean. You can go at different times, get to know people, and try to be budget conscious to some extent. You can go for the day. It’s a good place to learn about Black and Indigenous history. Very beautiful place, of course. A place of privilege largely inaccessible to families like mine, like any resort type place I go to. “But your family could have attained this if they worked harder”. I don’t think so…There’s more to it, even for…
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