The world of hair care is always evolving, and it can be challenging to decide what’s best for your curls.

“Purple shampoo” has gained popularity as a way to maintain brilliant hair color and correct undesirable tones.

If you’ve heard about how a bit of purple can make a difference but are unsure how it could work for you, keep reading.

What Makes Purple Shampoo Unique?

Purple shampoo is specially formulated to combat brassy tones, which can appear in blonde, gray, or light-colored hair.

So if your hair is black, brown, blue, or orange, it won’t work.

But for our Gorgeous Grays, this is definitely for you! 

The purple pigment in the shampoo counters these unwanted yellow hues.

This isn’t a magic trick but all about the science of color.

Because purple is opposite yellow on the color wheel, it can cancel out yellow tones and keep your hair looking naturally beautiful.

The Power Is in the Ingredients

The effectiveness of purple shampoo lies in a combination of several key ingredients.

Here is what you should look for on the label: 

• Violet Pigments: The primary active ingredient in purple shampoo is the violet pigment. This pigment diminishes yellow tones, leaving hair with a cooler, more balanced color. However, just because this is where much of the power comes from, you don’t want it too high on the ingredients list. Too much can lead to over pigmentation. 
• Conditioning Agents: Ingredients like Glycerin help to hydrate and condition the hair, which is essential for maintaining the health and elasticity of curls. With CurlMix’s Purple Power Conditioner, you get hydrating Aloe Vera Gel and fortifying Amla Oil, which help to nourish and restore curls. These two ingredients are critically important, especially for gray curls which can be more resistant to taking in water and absorbing conditioners.
• Surfactants: Okay, this is lowkey a fancy way of saying cleanser. You want to make sure the shampoo cleans your hair so that the violet pigment can do its job well. Purple Power Shampoo cleanses the hair and removes buildup and impurities without stripping all the natural oils.

Together, these ingredients ensure your hair is clean and hydrated.

Are you ready to experience the power of purple on your next Wash Day?

Click Here: Purple Power Shampoo and Conditioner Set to grab our Purple Power duo and keep your grays looking gorgeous and radiant.