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We're Pivoting

Pivoting - A process in which a business changes direction while maintaining their identity and brand.

CurlMix is near and dear to my heart. It's my first baby.

I've known it longer than my son, Zuri, and I've spent more time on it than I have some of my closest relationships.

This means, that I want what's best for it, and I want to nourish it so that it can keep on living and surviving. 

When I first started CurlMix, I thought it was a terrible idea.

I thought it didn't exist because no one wanted it, and I learned that that wasn't true.

You indeed wanted it, but I learned it was difficult for both the customer and business owner to benefit. 


We are removing all of our Do-It-Yourself kits from our store.

We have limited quantities of each box and once they are sold out, they will be gone forever.

All of our boxes will be on CLEARANCE starting tomorrow at 11am CST.

By April 1st, we will be a new brand.

No longer " CurlMix, The DIY Box For Curly Hair".

Instead, we will be "CurlMix, Handcrafted + Handpicked".


Last year, when I learned I was pregnant, I knew I had to figure out how CurlMix was going to keep moving forward because weren't seeing any growth.

And it's tough to run a business that isn't growing, but it's nonsensical to run a business that isn't growing and to try to support a family on said business. 

We had become stagnant and some months, we saw a decline. 

At the time, I considered throwing in the towel but I would have felt like I had failed my CurlMixers.

We have an audience of over 50,000 people and you matter to me. 

I knew I was here to serve you and I couldn't give up that easily. 

I started seeking advice from other professionals and advisors.

I got some advice that changed everything.

My advisor suggested that we pre-make our best selling product, the Flaxseed Gel.

After testing 50 batches of gel and coming up with a stable recipe, we sold hundreds of bottles and I knew we were on to something. 

That launch saved the business. 

And since, we have sold over 500 bottles of Flaxseed Gel. 

We were going to just stop there and focus only on selling the gel, but I knew my CurlMixers would be disappointed and some of you...pissed.

So I looked at our next best selling products...

  • Candy Rose Regrowth Serum
  • Brown Sugar Hair & Body Butter
  • Avocado Flambe Moisturizer


and I asked if you wanted these in the same fragrances/oils as the Pure Flaxseed Gel


And more than voting on making these products, you said yes with your coins. 

It was never my intention to go down this road up until a few months ago. 

In fact, I still have 6 box recipes that we pre-recorded last summer, I even paid models and have footage that we never used.

I fully intended to launch these boxes. 

But that's not what the majority of CurlMixers wanted. 

I could tell because ... COINS DON'T LIE.

You wanted "Handcrafted + Handpicked" products from a company you trusted to have your best interest at heart. 


Handcrafted - Made skillfully by hand.

(We make it.)

Handpicked - Carefully selected with a particular purpose in mind.

(You handpicked the products and we handpicked the best ingredients.)

Those were the products that were thriving in our store, the pre-made products that stemmed from our best-selling boxes. 

After you spoke so loud and clearly, we had to oblige. 

Benefits To You

1. Discounted Boxes

For my box lovers, you'll get all of our inventory at an ungodly price of $20 per box, with free shipping. 

2. Faster Service

For my ready-to-use product lovers, you'll get faster shipping. As we minimize the number of items we sell, we can get faster at making products and shipping them to you. 

3. Convenience

With a ready-to-use product focus, you'll be able to find our products in retail stores and Amazon in the near future. Our boxes were too big to be on store shelves. 


4. Save CurlMix

CurlMix remains in business. With this shift, we can thrive as a family-owned company, and continue better servicing our CurlMixers for years to come. 

Thank you for your continued support and love of CurlMix. 

We love you right back, and we hope that you'll continue on this journey with us. 


Kim + Tim + Zuri + CurlMix Team

P.S. Leave us a comment below and let us know how you feel. We will read each one. You know we love hearing from you. 


  • Pamela Mosley : March 20, 2018

    I am glad that your business will continue and survive, I am however sad to see that you have decided not to continue the DYI.
    I absolutely loved making the kits.
    Maybe as a compromise you can continue to publish the recipes for us DYI lovers

  • Katina: March 08, 2018

    I’m glad that this awesome brand will continue with a twist. I absolutely love the idea of reinventing yourself…. still familiar but with a burst of excitement. I must be honest I’m a tad lazy when it comes to my hair care. I love great products but I don’t love making them. I’m glad that I will now get to leave that to the experts at CurlMix!

  • Akuba: March 06, 2018

    Keep up the good work guys! I’m very proud of you and the pivot makes sense.

  • Kadria: March 06, 2018

    I’m so excited for you guys are still going to be a company and you didn’t just give up. Now that your family has expanded you need to do what’s best for you long term. I think the DIY boxes are lots of fun however, you’ve found something that works for us as your consumers where we will still get the same great, quality products. I look forward to continuing to be a curlmixer and all the exciting changes you guys will be making in the near and far future!

  • Le’Shaunese: March 06, 2018

    I love love love curlmix. I would pay for the DIY boxes that never came out. I loved making my own products through curlmix subscription boxes. I like the challenge of making sure that my product turns out exactly as the video for that particular box. I really hate the change. Maybe one day it can return to how you & Tim started out. I love all your products I have purchased the gels and the regrow serum. I’m waiting on all the 5 fragrances I bought from curlmix. I wish I could get the Tropical leave in conditioner some of the vault mixes. I have not bought any body butters since we received the caramel hair and body butter. I would love be to make my own from the box. So now I know imma have to buy 2 or 3 of this box b4 it is gone. Wow I’m reminiscing now about to shed a tear. Ok I love u curlmix but kinda disappointed in the decision. I knew there would be change seeing that you and your hubby has a new little blessing that the both of you have to take care of so I do get it. Just wishful thinking & wishing hard for the come back of the diy boxes.

  • Elissia F.: March 06, 2018

    This is exciting! I look forward to products to come and the seeing your first baby grow up… Maybe even leave the nest. This is a brave move. Congratulations.

  • Alecia: March 06, 2018

    Change is good. I believe in your products and what you’re doing. It was hard to keep up with the monthly boxes so change again, is good. Looking forward to the future with you and all the best to you, Tim, Zuri and CurlMix! More power and coins… it’s all good!

  • CECILIA GOINGS: March 06, 2018

    Sometimes change is necessary and this sounds like one of those times. Wishing you much success!

  • Chasity Bryant: March 06, 2018

    I love it! I pray that your business takes off to the next level! I will continue to support with my coins! Simply because I love your products.

  • JN: March 06, 2018

    I’m glad I got to experience two DIY boxes last winter. That experience gave me the courage to make my own recipes.

  • Chid Beauty: March 06, 2018

    Your business acumen is admirable. I have loved CurlMix from the first box I purchased, but found that I did not have time to keep up with the DIY subscription. I have made two DIY boxes, have two still untouched (that probably have to be thrown out by now) and have purchased and finished your pre-made products. I am happy that CurlMix will live on and I can keep buying the pre-mixed products. As others have said, continuing the mix parties might be a good way to keep the true DIYers happy too.

    Chidi Beauty | Green Beauty for All Skin Tones

  • Crystal: March 06, 2018

    Go ‘head and pivot!!! I’m praying and rooting for you! I appreciate all of your sharing. Taking us through this journey with you is so inspirational. Go Kim + Tim + Zuri + CurlMix! You got this!

  • Stephanie Souvenir: March 06, 2018

    I love seeing this business grow and develop. It’s an inspiration to see how you reach out to your clientele and adapt. Keep up the great work!

  • Jewell Singletary: March 06, 2018

    Im an avid DIY and love that your boxes but Im also super lazy some times and LOVE LOVE LOVE that you had started offering best sellers pre-made (the brown sugar body butter is my jam!!) i think the pivot is a great idea and I’m looking forward to some clearance boxes tomorrow!! yay!! =)

  • Robea : March 06, 2018

    Sorry about my grammar and spell correct…. “get my hands on some” and. “I feel like when I’m buying”

  • Robea: March 06, 2018

    I’m excited and happy to see you guys grown even more! I’m also excited to get my hands in some of those boxes!!
    But really I’m glad you guys are finding what works for you and as well as for us that love your products! I genuinely feel like when I am but I’m supporting something very real, and you can always feel the love in your blog posts! Thank you!!

    Will you no longer have pop up shops?!?

  • Lunyé Banks: March 06, 2018

    I loved your diy boxes. I just haven’t had time to put them together like I did in the past. I also love the new idea. I know it will really continue to grow your business and I know you will receive distribution deals from it. Can you still do Mix parties from time to time? Best to your family! Baby Zuri is adorable!

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